VINA HRASTAR
The wine-growing region where family Hrastar produces wine is near the birthplace of well-known Slovene poet Tone Pavček. In his poems, he often chanted wine, vineyards, Dolenjska region and his hometown.
The aim of the project was to create a recognizable and at the same time memorable identity for 3 typical types of Slovenian wines from Dolenjska region – Cviček, Beli pinot and Dolenjsko belo. We decided to communicate through the verses of poet’s poems and with the basic symbols – a glass, wine leaf and the shape of Dolenjska region.
Identity / Packaging design
Product photos: Marko Pirc
2019
Project awarded with Brumen's Recognition for excellent Slovenian design 2019.
