Sleep Better Dream Better is an awareness campaign advocating better sleep habits aimed at college students. The campaign distinguishes itself from typical sleep aid campaigns by using bold imagery and delivering information in a casual, relatable tone for college students. Dreams are used as a promotional device, being advertised as if they were exciting events, in order to draw attention to the importance of good sleeping habits.
an earlier version
Each promotional poster has a collateral handout piece that relates to their type of event.
This informational piece can be both printed and viewed as an interactive webpage.
