Shiner Beer wanted to make a stance on thier home turf during ACL. What better way than to bring the town of Shiner to Austin, a city where Shiner Beer and music had long history together. We had a brewery facade put together on the main street leading to the festival. The billboard above our party had nothing more than the Shiner water tower, a celebrated icon in the town itself. As you'd expect we had beer, sausage, kolaches, and a game named Drinko that let vistors drop tokens to recieve Shiner swag. A Shiner party doesn't exist without the Hobo band playing a gig, and they did.