MBA DNA centers around the concept that everyone has certain attributes or elements that drive them to succeed. It is the process of tapping into and exposing these elements that leads to success.
I developed the concept, the brand, the look, designed the print materials, took many of the photos and directed others (including international shoots) and coordinated the development of the website, mbadna.com
and video interviews (including creating the music). The final print version of the program can be viewed through the download link on the website or by clicking here
. The brochures won a Silver ADDY and the campaign won a Citation of Excellence, in the Houston ADDYs. The brochure and ad campaign both won 2012 Platinum Marcom Awards.