In anticipation of the launch of its asthma drug Exirel, Pfizer was looking for an inhaler which would not only deliver the drug but also address the key criticisms which faced other inhalers on the market.

Our patented design features a twisting soft profile mouthpiece creating a more comfortable fit in the lips yet also projecting the drug deeper into the mouth.

A subtle anti-rolling feature stops it rolling off tables - an acknowledged problem with users keeping it by the bedside.