This is a personal project for my freelance graphic design studio, Atelier Atlantique.
First of all, i wanted to reinforce the visual identity of my personal brand. More over this is a great communication tool, symbolizing the brand. To associate this font with my brand, i have kept the outline « spirit » of my logo. As a graphic designer, i do motion and this is the reason why i imagined this typeface in movement, and even if it’s used in a static way, we can feel the movement in those rounded shapes. The global identity of my brand is colorful, so this is a colorful typeface realy fun to play with.