A retail shop selling itens related to technology, professional sound reproduction, travel bags, baggage and protective capes. With such diferent themes (sound reproduction, traveling and sports), I had to think about a brand that could merge the feelings of listening to music and traveling with the best products found on the market.
Difficulties: The shop had no visual identity or branding to iniciate their website. I relied mostly on the products they offered and their target audience's personality.
Objective: Create a solid brand around its target (a selective public with high income). With so many quality products on the market, we want the name inside the customer’s mind.
Solution: The brand revolves around the flow of a healthy, adventurous lifestyle. The connection between client and product, through sound waves, will show endless posibilities to the consumer.
Products: The Store will sell products from Edifier, Sony, Yamaha, Case Logic and Thule, bold brands that can, in no way, ofuscate the shop’s own brand. Lupa Store was created based on the analysis of the logos below and considering the trends, not losing boldness and gaining its own value.
The store uses the font Poligon, with slight changes in order to preserve harmony. The font was chosen so the name could be easily recognised worldwide, maintaining the message of elegance and quality.
The colors are bold, but confortable. The main logo uses gradient, but also works in black and other variables, as seen below.
The Store connects you with what you love the most. Through the store, you can access a wide variety of the most qualified products on the market, with all the safety and confort included. Complete with the best brands and with a bright future ahead, the Store presents infinite paths to your happiness!
Thank you for Watching!
