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    The need for prompt and proper nutritional information in order to create a daily and very healthy diet for specific groups of people. We named t… Read More
    The need for prompt and proper nutritional information in order to create a daily and very healthy diet for specific groups of people. We named this campaign "The Good Life Project" because we believe that the truly healthy diet, without excesses, is similar with good life. We want to make life easier, to inform not only about what to eat but also about the right cooking, in order to have a safe and complete diet. The starting point is New York, our target group has no borders and our tools are knowledge, teamwork, strenght and positive will. note: specific information and details about the campaign will be provided in due time via the press. Read Less
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The need for prompt and proper nutritional information in order to create a daily and very healthy diet for specific groups of people. We named this campaign "The Good Life Project" because we believe that the truly healthy diet, without excesses, is similar with good life.
 
We want to make life easier, to inform not only about what to eat but also about the right cooking, in order to have a safe and complete diet. The starting point is New York, our target group has no borders and our tools are knowledge, teamwork, strength and positive will.
 
The 7 Elements of Good Life
For subsequent products that can be integrated under one Brand, we can create a "stamp" that identifies the overall business strategy.
 
Why 7 ?
7 weekdays, 7 constellations, 7 wonders of the world.
7, the only number that can be divided only by itself and produced by the unit.
The Pythagoreans considered 7 as the perfect number because it is the sum of 3 and 4 which correspond to perfect shapes: triangle and square.
Our mind can measure instantaneously and accurately up to 7 items even if the look for a fraction of a second.
The rainbow consists of the following 7 consecutive colors: red, orange, yellow, green, blue, purple and violet.
7 means joy, love, happiness, completion, intellect.
7, the number of my address in Greece!
 
The Artwork
A simple wreath of vine branches, which has braided the words between flowers and fruits as listed below. Will dominate the color, resolution display of elements, creating a beautiful image that will refer to the joy of life.
 
Elements Symbolism Products
Vine branches with leaves and grapes Joy: Wine
Olive branches with olives Fertility: Olive Oil / Olives
Cobs (ripe) Goods, Wealth: Flour (food generally)
Apricot, Cherries, Pomegranates Health, Wellness: Fruits
Wildflowers Beauty, Nature: Herbs
Bees Vividness: Honey
Cow (very abstract illustration) Αbundance: Yogurt