CLIENT: MEND

 

GOAL(S): My main objective for this project was to create a brand that conveyed the seriousness of sex trafficking but also provided the feeling of hope that Mend brought to girls who were victims of human trafficking. I accomplished this by using striking black and white photography and keeping the overall designs dark but pairing them with a cheery yellow that provided a sense of hope or a ray of sunshine in some instances. 

 

ELEMENT(S): Logo/Branding, Social Media, Apparel and Posters