The theme for this assignment was "the joy of camping". We had to come up with a concept and write a strategy to this theme. We were placed in groups to to this part and then develope the design individually. We chose to go for a 50's theme.
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I chose women inpired by the 50's as my target group. Therefor I wanted to make a range of hair products as a survival kit for women who felt they had to please their husbands by going camping with them. This way they could feel fabolous out in the woods. My inspiration and my choice of "model" was Grace Kelly, one of the big style icons of this decade.
The name of my product line is Miss Curly, and the products are named Curly Anne, Curly Sue and Curly Jane.
Hai
Hairband
Hairband
