Client: Sweet Basilico is a small family owned restaurant nestled at the entrance of Rocky Mountain National Park. Open since 1997, Sweet Basilico has a very devout following of locals who support the business through the off season.

Problem: The client's original logo was created back in 1997 and only conceptualized with the intent to fill the logo void. Since opening the doors, Sweet Basilico services many new areas in which there is no continuity of their identity. 

Solution: My task was to rework the logo and create guidelines which the client can follow to create a consistent image for their restaurant.

The logo redesign process mostly involved deep conversation with the client. After being in business for 20 year, Sweet Basilico has a well established customer base. The majority of their customers are returning families on vacation. Though there was a recent and consistent upswing in younger customers who would self identify as "Foodies"

The previous logo was created at the founding of the business. As we began to conceptualize a new look, it became clear that Sweet Basilico did not need a new identity. It simply needed an "updated profile picture". 

We consciously made the decision keep key themes from the original logo. Thus providing a feeling of familiarity for the older family customers. With an updated font, colors and layout, the new logo also appeals to their new customer base, the "Foodies".