BACKGROUND
Ted Baker is a British luxury clothing retail company and one of the fastest growing leading lifestyle brands in the UK.
BRIEF
Introduce Ted baker to a country where it doesn't exist.
IDEA
Using Londoners infamous language of Cokney Rhyming Slang, manipulating the words to form the shape of the clothing of it's definition helps to interpret the slogan 'Wear a Little Bit of London'.
These print ads will be displayed in areas that are highly populated with the target audience. Shopping centres and busy tourist areas with those with high disposable income.
Using the slang within contents brings a little interaction, and allows the target audience to feel more involved. This print ad will be displayed at bus stops.
Applying the same campaign to the store, Ted Bakers' suit bags, bags and shoe boxes implement the same style.
An outer cover for the local newspaper for the commuters of Italy, giving the illusion that the person reading it, is wearing
the shirt.
