Campaign Message
The campaigns main goal is to empower women by standing up for them, to help them in their time of need.
menstriation is natural and women should not be persecuted.
to raise awareness of the prices that vary depending on a womens flow and how we end up paying more for less.
Campaign Concept
To Raise Awareness of how much money women have to spend on menstruation products.
The campaign is there to educate and assist those less fortunate.
The Problem
Bleeding is not a privilege so why should it be treated as such.
Why are women being held accountable for something that they have no control over tha’ts completely natural? This is not only a problem amongst older women, but it also affects the adolescent because their parents have insuficient unds to provide them with their menstrual products.
Target Audience
The Campaign Targets Two Audiences
1.
targeting those more fortunate such as the upper and middle-class - to raise donations and help those who are in need.
2.
along with my call to action for the campaign with the money (donations) raised throughout the campaign women in the lower class would then be supplied with menstrual products “Diva Cup.”
What makes the Campaign Different
The campaign will be based around educateing the pulation whilst also raising awareness of the issue regarding the various prices,
in conclusion women are paying more for the exact same product even though we all biologically diffferent which like the prices are out of our control!
