INNOVATIVE STRATEGY RESOURCES BRANDING
This guideline is created to ensure that the visual design elements of Innovative Strategy Resources (ISR) are applied correctly in every application in which ISR is identified. Corporate style is intended to comply with the uniform standards of representation of ISR. The logotype, fonts, colors and other elements described in the manual should be used only as indicated in the rules. The corporate guideline is created to enhance our mission to empower small to medium size businesses to scale-up by helping shape and align the business growth strategy and resources. it should also support the vision to create (unlock) new economy segment of start-ups and entrepreneurs and move them from failing businesses to successful stories․
The corporate mark of ISR consists of 2 elements:
1. Corporate symbol
2. Corporate typeface of the company name
The symbol emphasizes the support and guidelines which ISR provides its customers and help them grow and become successful businesses. The blue elements are the issues, risks and problems which startups and SMEs face during their growing process, and the green element is the road to success which becomes available through a successful partnership with ISR. The symbol reflects that partnering with the company will be beneficial due to the accurate approach, powerful support and flexibility. The colors are bright and modern which visualize innovative and winning approach. The correct and incorrect use cases of corporate mark are described below.
