Sometimes clients don’t understand the difference between branding and a brand. To help I’ve written and designed a booklet.
As a freelancer, it is common for clients to ask for a re-brand when they actually want a visual identity. Brand, branding, and visual identities are often used interchangeably. Without a clear understanding of each asset, they aren’t used or produced effectively. Having a mutual understanding will lead to the best work; benefiting both parties. Be Yourself, Be a Brand teaches clients the differences between each asset. Broken down into simple analogies and lessons from lead brand strategists, the booklet shows you their value and uses. To bring each of these assets to life I provide my own brand and branding choices for the booklet itself. With this tool in hand clients will have the ability to effectively contribute to, and utilise design. It propels the relationship to a mutual understanding of my role as a designer and theirs is as a client. It provides immense value. All within a five-minute read.
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So who makes a brand? Well essentially no one and everyone. A brand can be simply defined as this - it’s you. A brand is your values, attitudes, opinions, expectations, stories, memories, and relationships. A brand is part of your biological, social, economic, and political makeup. Who you are as an individual, how you choose to act, and how others perceive those actions are your brand. Your brand isn’t created; it cannot be given. Your very existence is the substance of your brand.
