Airbeats Midi Controllers
A new way to create music
Airbeats | 2017
Airbeats aims to take a music lovers instinct to ‘airplay’ to their favourite tunes and turn this into a smart music experience. We designed the devices, branding, packaging, and UI.
A totally new type of product, the design was heavily inspired by musical instruments, subtly representing the neck and fretboard of a guitar or violin, fitting comfortably in the hand. The Airbeats devices work in a similar way to midi-controllers, allowing the use to virtually play a range of musical instruments to create their own music or simply play along to their favourite songs.
Branding
A simple but versatile brand based around a logo featuring a rudimentary 'A' and 'B'. It has connotations of musical notes and can be used to create faces and other visuals to support the brand.
