ANANAS- A Branded Content Video
" ANANAS " 
a viral video.
CONCEPT SUMMARY 

For this project, we decided to choose Ananas, a 
clothing brand which supplies sneakers ( mostly ), 
and also other pieces of clothing as the brand for 
our concept. As we researched, the brand has their 
own identity as a brand for Youth Generation who 
want to discover themselves through fashion and with 
their slogan “DiscoverYOU”, which inspire the youth 
to change their appearances to be better or maybe by 
consistent with their choice, but also they want to 
spread positive vibes to every single person not 
only be proud of themselves but also be proud of 
what they are wearing. In conclusion, the brand can 
help us with the concept of the story and the theme.
 
Pineapple, physically they are sweet and so fresh 
that everyone likes it, but symbolically, they can 
express the warmth, good cheer, and good Vibes. So 
relating to the theme, we want to explore the 
positivity of the brand can possibly bring to the 
consumers, through the changes of the main character 
when he/she use the brand as an important piece of 
clothing.
 
For the concept, we want to make a fun, interesting 
but controversy TVC, which include Plot twist 
because we want to make a long-lasting 
impression to our audiences. 
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ANANAS- A Branded Content Video
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ANANAS- A Branded Content Video

2
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Published:

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