" ANANAS "
a viral video.
For this project, we decided to choose Ananas, a
clothing brand which supplies sneakers ( mostly ),
and also other pieces of clothing as the brand for
our concept. As we researched, the brand has their
own identity as a brand for Youth Generation who
want to discover themselves through fashion and with
their slogan “DiscoverYOU”, which inspire the youth
to change their appearances to be better or maybe by
consistent with their choice, but also they want to
spread positive vibes to every single person not
only be proud of themselves but also be proud of
what they are wearing. In conclusion, the brand can
help us with the concept of the story and the theme.
Pineapple, physically they are sweet and so fresh
that everyone likes it, but symbolically, they can
express the warmth, good cheer, and good Vibes. So
relating to the theme, we want to explore the
positivity of the brand can possibly bring to the
consumers, through the changes of the main character
when he/she use the brand as an important piece of
For the concept, we want to make a fun, interesting
but controversy TVC, which include Plot twist
because we want to make a long-lasting
impression to our audiences.