"Cheers to life"
Hoegaarden — Brand edition
The theme is "CHEERS TO LIFE".
Because there're two meanings of the word "CHEER". First of all, it's what we say when we drink. Secondly, this could be used like "cheer up" with positive meaning. When I'm doing the research for the history of Hoegaarden, it just came out of my head. I believe that explains well the spirit of Hoegaarden.
There's five chapters in the book that tell the history of Hoegaarden from the very beginning.
Chapter 1 - Do you know how to cheer?
Teach people the right pronunciation of Hoegaarden.
Chapter 2 - Cheer for every little thing in life.
Small discoveries made the special recipe of Hoegaarden.
Chapter 3 - Cheers to our great time!
The golden age of Hoegaarden!
Chapter 4 - Cheer yourself up in difficult times !
How Hoegaarden survived every difficulties.
Chapter 5 - Keep cheering until we thrive again !
Here's some lovely words !