Pelotonia 2016 Jersey Design

I was approached by a student of the Ohio State Fisher College of Business and asked to design a jersey that embodied their Peloton's goal - to end cancer. My overall approach was to incorporate Ohio State and the Peloton's team name "Givin' Cancer The Business" into a flowing concept. With sharp little triangles in the signature OSU colors being broken apart by the Peloton arrows on the front and fists smashing together creating an impact on the back, Team GCB will ride 2016 strong. Pictures of the riders in action below!

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