Fairmont Hôtels & Resorts is a chain of luxury hotels headquartered in Toronto, Ontario. It was established in 2001 and operates 75 properties in 24 countries, with a strong presence in Canada and United States.
The main goal of rebranding is to emphasize status and recognition around the world. The main tool in this task is to change the perception of already familiar things in a new way. This will be a new experience both for frequent guests and for the people who have it for the first time.The materials that were used are a turquoise and copper shade of metal, to emphasize the uniqueness, features and proximity to nature.
Make Fairmont your personal gateway to exploring the world’s most extraordinary places—and to having your most memorable experiences.