Welcome to Italy is a visual journey created to share the beauty of Italy with a minimalistic approach.
A lot of the time we forget that if we explore a little further we can find the beauty even in the little places, which usually turn out to be the ones richer in culture, food, and traditions.
That's why this project came to life, to promote tourism and raise awareness about the places not many people know.
Now sit back and enjoy the trip!
During the process I asked myself three questions, as if I was going to visit one of these places:
What can I see?
What can I do?
What can I taste?
The purpose for the layouts was to create something that attracts the viewer's attention but mostly something that gives an overview of what the place is about, giving a brief and instant idea of what the main places to visit are, the attractions or activities you can do, and the local dishes you can try.
The aim for the posters was to add extra context and give a clear idea on the country's history and surroundings.
When working on the posters I mainly focused on highlighting the history, architecture, mountain and sea side of a country, trying to integrate and combine every aspect in a way that every poster tells a different story.
Working on Welcome to Italy has been so much fun, this project helped me explore Italy from different perspectives and allowed me to learn a lot more about the places and the traditions.
I hope this project will be helpful for the people that want to visit Italy or just want to know more about the places.
I would like to thank all the photographers for these amazing photos and Italia.it (check this website if you want to dive more into Italy) for sharing all of this knowledge about this beautiful country.
"All journeys have secret destinations of which the traveller is unaware."
Enjoy your stay!