JCK Jewellery Magazine: How to achieve digital success for jewellery makers and sellers
These editorial illustrations were made for a special in JCK Magazine giving advice from experts and specialists in the jewellery industry on how best to utilise digital channels for jewellery makers wanting to expand their business'.
Tips from experts in the field were compiled into three articles: How to sell on Amazon as a certified fine jeweller with advice on how to pass their rigorous testing standards; How to feature products on your website and essential apps recommended for your business.
Each article opened with an illustration, that was then dissected and made into spot illustrations throughout the writings listed tips.
Art direction by Peter Yates
Art direction by Peter Yates
How to feature products on your website
'Show it from different angles'
'Humanise it- augmented reality'
'Show it in the wild'
'Tell a story about it'
'Show it in motion'
Essential apps
Snapseed-App for instagram editing
Star 8 Wallet- App used for money transfers in auction houses
List- App for planning Instagram posts
Parcelpro- App for shipping insured jewellry goods
Shiprack- App for tracking shipped goods
Make your own app
How to feature on Amazon
Passing the Amazon testings
Amazon weighing tests
Amazon Inspection
