3 HISTÓRIAS DE AMOR PARA CRIANÇAS
“3 histórias de amor para crianças” features 3 children's musicals directed by Duda Maia with daily themes such as jealousy, friendship, freedom and separation. Through poetry and good humor, the Trilogy of Love raises significant reflections, stimulating dialogue between adults and children. More than ever, culture plays an extremely important role in education, and design is the driving force behind it. “A Gaiola” tastes of freedom. "Contos partidos de amor" makes it simple what complicates us. "Vamos comprar um poeta" celebrates friendship and honors culture. The challenge is to create a flexible visual identity that unites the shows without losing their own characteristics, applied in various printed and digital pieces, from banners, posters and show’s program to communication on social networks.
Client: Duda Maia
Common in cinema and literature, the Trilogy opens its space in the theater. There are 3 complementary but individual works. Preserving their personalities is fundamental as well as ensuring unity, as part of the same set of musicals. The creative process goes through Immersion, Inspiration, Experimentation, Conceptualization and Creation, in order to find a way to graphically unite such diverse shows. A triple celebration of love, poetry and culture in due time.
With an observant design, from the spectacles come the insights for the creation. Body language is an eloquent tool in the works that carry Duda Maia's signature and it is the conceptual basis for the visual identity of the Love Trilogy. Of handles, of tangles, of bundles. All together mixed. From the “A Gaiola” phrase "Ficou apegada a menina" was attached the concept "Quem se apega. Quem a pega." Through graphic elements it provokes unlikely relationships, surprises and creates new visual perceptions. Thus, the drawings appear, carrying textures in the chromatic fields of each show. Collages that lose where one begins and the other ends. Where everything is bodies, amorphous shapes and icons. Which has in its simplicity its complexity and beauty. Transiting between the universe of children and adults, for the looks of many lives lived and those who look at everything for the first time.
