This is a SPEC work on a brief about a promo campaign of Lufthansa Airlines.
I made three different proposals for the promotional offer of 2 tickets for the price of 499 USD.
The first one started from the insight that we enjoy better our vacations with our loved ones, than alone. I depicted this idea in the form of holidays memories with friends vs. holidays memories by yourself.
The second image is based on that thought that when you "fall in love" with something - such as a song for example- you put it on repeat for dozen of times, and you see that thing everywhere. Here we can see how the promo offer "marked" you so much, that you make your holiday luggage with the repetition of two.
In the third visual i started from the usual chit-chat between 2 young people ( a sudden plan to go to the seaside or to the mountains in the weekend), taking this unexpected trip to another level.
I made three different proposals for the promotional offer of 2 tickets for the price of 499 USD.
The first one started from the insight that we enjoy better our vacations with our loved ones, than alone. I depicted this idea in the form of holidays memories with friends vs. holidays memories by yourself.
The second image is based on that thought that when you "fall in love" with something - such as a song for example- you put it on repeat for dozen of times, and you see that thing everywhere. Here we can see how the promo offer "marked" you so much, that you make your holiday luggage with the repetition of two.
In the third visual i started from the usual chit-chat between 2 young people ( a sudden plan to go to the seaside or to the mountains in the weekend), taking this unexpected trip to another level.
