Started in 2013 as a designer mobile case brand, Coveritup expanded to other lifestyle accessories. They are known for their merchandised super-hero themed mobile cases.
Scenario: Coveritup brand's image relied entirely on its official partners that the brand itself had no standpoint. The quirky outlook of the brand was a hindrance to the launch of their premium products. And their existing logo couldn't be replicated in their upcoming products. The founder also notified us that their research showed people misreading their brand's name.
Solution: To support the brand's vast array of products, we decided to move away from the quirky outlook. After some research, we understood that their customers prefer designer products to stand out from the crowd, and we took the same direction for the brand - "For You To Standout". So we designed the visuals that signify the theme.