Acme was commissioned to design the creative campaign for Shakespeare in the Ruff’s 2019 production of The Winter's Tale—a feminist adaption of Shakespeare’s classic. 

"Fairy tales are not escapism but doors in the floor into the basement of the human psyche. Isn’t it the perfect time to have a show where we plumb the depths of patriarchy with an eye to coming out the other side by listening to and believing women?"
— Sarah Kitz on this summer's production of The Winter's Tale

The campaign included print posters, postcards, a program, and graphic assets for social media.