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    Strategy, visual identity, naming, branding, wayfinding and interior design made and developed for Magnat Center.
Magnat is a new and innovative health center that opened in Skøyen, Oslo in 2013. The center consists of a highly skilled performance center, medical center and education center that work across departments and professions to offer total support for all customers and needs. At Magnat you are trained and treated like an athlete regardless of capability and shape.
Magnat's brand values are proudhealthy and thoroughly, and to capture the essence of Magnat we made an identity that is built on a combination of anatomy, health, power and attitude with a logo that visualize both movement and speed, body and physics. It was important that the profile expressed energy and positivity, healthiness and expertise, and Magnat’s high and valuable competence.
Concept and design on digital solutions made by Andreas Frølich and Anders Wiik/Nordaaker. Commercial photos taken by Hans Kristian Riise. Fine art on the walls by Arild Danielsen.