TANJA | TEXTET, founded by Tanja Petritsch, revolves around everything written. Tanja’s work includes texts for press, PR and advertising, scripts for TV spots, namings and comprehensive, holistic communication concepts.
As part of setting up her business, we developed for Tanja a branding based on a flashing cursor, piecing together the logo step by step through animation. This illustrates the scope of activities of TANJA | TEXTET. The look and feel reflects Tanja’s straightforwardness in getting to the heart of texts, which is also demonstrated by a serious, confident choice of typeface and colour. Each of the different products plays in typographic subtlety with formatting such as highlighting, crossing out and unusual line breaks. Tanja’s business cards were manufactured using letterpress printing in opaque white, by means of which a pleasant surface feel was created, which symbolises the equally analogous skill of writing.