DIGITAL COMMUNICATION FOR JACK DANIEL'S BRANDED CONTENT.
JACK ON TOUR FROM LYNCHBURG TO NEW YORK
WITH JOE BASTIANICH AND GIÒ SADA.
In order to amplificate online the impact of the TV branded content, we take inspiration from the digital communication approach of popular TV series and movies.
The goal is to extend the experience of the viewer both in time and depth, creating different layers of content and engagement before, during and after the on air time.
TEASING PHASE
Waiting for the new season, let's see the previous one on JD website.
ON AIR PHASE
The website, with the role to show the whole story of the new JOT Edition, becomes during the on air phase a place where to engage users through a dedicated contest.
FOCUS ON CONTEST: ROAD TO YOU
Register form and multiple choice answer.
Do the right thing. Answer to the question and try to win.
UPDATING JACK ON TOUR PAGE_the day after on air tv show
BUZZ ON SOCIAL: TEASING, LAUNCH AND FOLLOW UP
FOLLOW UP PHASE: VIDEO BACKSTAGE AND RECIPES
