SCAD Directed Collaboration Project
March 2010 - May 2010
March 2010 - May 2010
Project revolved around designing a flagship store for Benetton in conjunction with rebranding the multi-international fashion company to increase its relevancy in the US market. The culmination of the SCAD-Benetton project consisted of giving a presentation to Carlo Tunioli, the CEO of Benetton America, and displaying each team’s work at an exhibition at Savannah’s Pei Ling Gallery alongside designs from the
Exterior View | Benetton Flagship Store
Interior Design for Benetton brand, Playlife
**Graphic Design aids the interior design process by providing material research, assisting in ideation and layout processes, and creating environmental graphics.
**Graphic Design aids the interior design process by providing material research, assisting in ideation and layout processes, and creating environmental graphics.
Interior Design for Benetton brand, Sisley (two floors)
Interior Design for Benetton brand, United Colors of Benetton
Digital Applications: The microsite lends itself to increasing consumer involvement and creating awareness for the Benetton brand. Viewers can create consumer profiles and browse the style finder. The microsite, along with the other digital interfaces, creates an arena for dialogue between Benetton and their consumers.
Digital Applications: Building on Benetton's existing web structure, the iPhone application increases consumer involvement and creates awareness for the Benetton brand. The iPhone app. alerts clients when new styles arrive and can be used as an eWallet. This new digital interface creates an arena for dialogue between Benetton and their consumers.
Broughton Street Elevations: Advertisements for United Colors of Benetton, Sisley, and Playlife are digitally projected onto the central wall of the building exterior. The images are rotated throughout the day. The last image is a view of the community area.
Merchandise Tags for United Colors of Benetton, Playlife, and Sisley: The Benetton knot will be die-cut. The brand name is located on the tag front while the barcode and merchandise information are located on the tag back.
Store bags made from recycled materials. Shoppers are encouraged to bring their reusable bag back to the receive discounts and promotions.
Book our team made consisting of all our process work and deliverables for the SCAD-Benetton project.
Exterior daytime views of the Benetton Flagship store.
Display structures: United Colors of Benetton
Home Screen for the instore kiosk located on the walls of the flagship United Colors of Benetton, Sisley, and Playlife stores. The kiosk is intended to assist employees and better improve the customer shopping experience.
Print Ad: Spot-varnished Benetton knot on black, white, and green backgrounds promotes exploration while inviting the public to the Flagship store opening.
Benetton Service Blueprint
SCAD Opening Soon Exhibition located at the Pei Ling Gallery in Savannah, GA. This was the culmination of the SCAD-Benetton project. (Photo taken by SCAD Photographer)
