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ADIDAS OLYMPIC GAMES CAMPAIGN
THE BRIEF: To celebrate adidas as the producer of clothes for Olympic participants
THE IDEA: get inspired by professional athlets and feel all in this winter. Adidas will help you to experience it at fullest.
THE CAMPAIGN LINE: BECOME THIS WINTER CHAMPION
CANNELS: retail, digital
THE CAMPAIGN KEY VISUALS used in retail and on promo site.
BOBSLEIGH SIMULATOR IN EVROPEYSKY SHOPPING CENTER 

To let common people experience the Olympic winter at fullest we created unique bobsleigh simulator and invited everyone to take part in promo. The one who pass the track with the best result will meet Russian bobsleigh team member and get a prize from him. 


The promo was supported via digital hub. All the races results were displayed there. 

RETAIL ACTIVATIONS 
to let veryone feel himself the winner of the winter.

INTERACTIVE PEDESTALS
1/ a calm crowd watching you while you walk by
2/ a cheering crowd that is activated when a person stands on the pedestal.
The original bob for Instagram photos
Client: adidas
Senior copywriter: Julia Komolikova
Senior art director: Natasha Bystrova
Designers: Max Maxutov, Leonid Galkin
Creative Director: Max Kolyshev

ADIDAS OLYMPIC GAMES CAMPAIGN
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Maxim Kolyshev

ADIDAS OLYMPIC GAMES CAMPAIGN

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