ONAM
Kerela comes alive with hope, prosperity and abundance during Onam. Horlicks can leverage the occasion of Onam to spread the message of planting new plants for every flower plucked, keeping alive the festival’s spirit of prosperity, now and in the future. we decided to make a video by illustration for this brand which is basically target children between 12 to 14. This year, the kids will take charge and start a new tradition. A tradition to grow a new plant for every flower plucked. And i am so glad to take this opportunity for illustration.
CONCEPT NOTE
Since Pookalam is her favourite aspect of Onam, a little girl and her friends take charge at home for its decoration this year. For the Pookalam, she goes to pluck her favourite flowers, but while she’s plucking them she makes a
promise to grow a plant for every flower plucked. To keep the spirit of Onam alive, the girl & her friends gather the flowers after the festival ends, and instead of throwing them in the bin or in the river, they add them to the soil and sow a seed in an effort to give back what they took.
Client: Horlicks
Agency: The Glitch
Design: Megha Sharma, Magha jain, Lokesh Sharma
Animation: Kunal Sethi
