For this brief, Fedrigoni wanted a new way to inform printers of the diverse range and price offerings that they had to offer. They also wanted to “crush any misconceptions” that printers may have had towards their range of luxury Italian paper. With this information we decided to create a sample book which demonstrated the various range and uses of their paper in a fun and interactive way.
We’ve used a range of activities to demonstrate the price range from high to low. The colours have been chosen to link in with each activity. By doing this, we feel that we have created a quirky way of sampling paper.
At the back of the book we’ve encouraged printers to request a sales representative. By doing this, printers are automatically entered into a prize draw to win a trip to Italy; the home of Fedrigoni. This will enable Fedrigoni to see who their potential customers could be, so any that reply can be added to a mailing list.
