You don’t need a lot of different
logistic services if you have one
at your fingertips.
Smartlog is a new logistic company from Portland which works throughout America. Their feature is the mobile application through which users will be able to keep track of a freight location. When developing a logo the fact that it has to be recognizable on the smartphone screen was considered. Smart services and speed of transportation are the main images of the corporate style of the brand. The sign is transformed into strips that become the main element of identity. Colors and other elements were picked up on the intersection of the technological and web-friendly style so that the brand was complete and transferred the main idea.
Design & Art Direction — Yaroslav Kryzhanivsky
Copywriter — Lolita Kryzhanivska-Ostroverkh
Copywriter — Lolita Kryzhanivska-Ostroverkh
Photo Credit – Unsplash, GettyImages
