La Colmada is a gastro-space in the heart of Malasaña, Madrid. Half store half bar, half bar half store, La Colmada tries to recover and update the concept of the old neighborhood grocery store. A restyling of the typical identity of those premises, with a rejuvenated aesthetic adapted to the public and the location of this new place.
There were two important points when creating the identity: on the one hand, the place breathes the essence of the old grocery stores and groceries in the neighborhood and on the other, it emphasizes its owners' commitment to local and quality products.
The graphic line is based on a series of patterns inspired by different elements of the premises, as well as the products that can be consumed in La Colmada and whose forms are a fundamental part of the space and its dishes.
Multiple media and packaging elements with product will be gradually incorporated into La Colmada, so we needed to create a very flexible identity that would not condition the incorporation of it into these new formats in the future.
A slight reform, maintaining the two spaces that already existed, although giving them a brighter air in which the monochrome is the protagonist. The entrance space is painted blue, reminiscent of the products of the sea, and the continuation is green, bringing it closer to the countryside and nature.
We also periodically create a series of posters that support communication both in social networks and within the establishment. Content that refers to the product, stealth and attitude of La Colmada.
"Right now people are asking for spaces of this type, with lifelong products and a certain attachment to the neighborhood." Alejandro Abades - Co-owner of La Colmada.
