VK | Wine Label Design

WINE LABEL DESIGN
ART DIRECTION . DESIGN . PHOTOGRAPHY . POST PRODUCTION

No porto de Vardo, única localidade da Noruega continental na zona de clima ártico, destaca-se, entre os barcos de pesca e casas pintadas com cores vivas abaixo do farol, uma frase pintada na lateral de um prédio: "Cod is Great". Lema de Tor-Emil Sivertsen, aka ‘Varangerkokken' (The Varanger chef), renomado chef norueguês, apaixonado defensor das riquezas naturais do seu país, como o salmão fresco, o caranguejo, a rena e o bacalhau.

A M&A Creative Agency desenvolveu o rótulo da gama de vinhos da casa, Tinto e Branco, integrando nestes a missão do chef - "reforçar a história e tradições da Noruega" - através de uma fotografia arrojada e icónica de ‘Varangerkokken' com o produto ex-libris do país: o bacalhau.

Os rótulos foram alvo de um desenvolvimento técnico de impressão, o qual permitiu reproduzir com excecional nível de realismo o olho do bacalhau, além dos restantes detalhes de acabamentos, tais como alto e baixo relevo e estampagem a ouro e prata.
A M&A Creative Agency dá assim continuidade à expansão internacional do seu trabalho criativo.
Label Photo © All Rights Reserved to Knut Åserud
In the port of Vardo, the only place in mainland Norway in the arctic climate zone, stands out, among the fishing boats and brightly painted houses below the lighthouse, a phrase painted on the side of a building: "Cod is Great". Tor-Emil Sivertsen's motto, aka 'Varangerkokken' (The Varanger chef), renowned Norwegian chef, passionate advocate of his country's natural resources such as fresh salmon, crab, reindeer and cod.

M&A Creative Agency has developed the label for the chef's wines, Red and White, integrating in these his mission - "reinforce Norway's history and traditions" - through a bold and iconic photography of 'Varangerkokken' with the product that's the ex -libris of the country: the cod.
The labels' technical development of printing allowed to reproduce with exceptional level of realism the cod's eye, in addition to the other finishing details, such as high and low relief and gold and silver embossing.
And so, M&A Creative Agency continues the international expansion of its creative work.
 Label Photo © All Rights Reserved to Knut Åserud 

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Design and Photography  M&A Creative Agency
Client  VK - Varangerkokken
Project  Portugal . 2019
This is a commercial project
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VK | Wine Label Design
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VK | Wine Label Design

In the port of Vardo, the only place in mainland Norway in the arctic climate zone, stands out, among the fishing boats and brightly painted hous Read More
32
280
1
Published: