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Olmeca Blanco
Olmeca Blanco | KV development
The brief
Olmeca should get the new positioning and move from crazy parties to smart parties. Olmeca is not a shortest way to get drunk anymore. From clubs to the bars. From salt-and-lime shots to coctails. 

The idea
The thrill is not where you go but the way you follow. Don't rush to the result, enjoy the process. 
The campaign is divided into 4 flights.
Point of Sales Materials
THE PARTY-IN-PROCESS MACHINE
The machine that generates the recipes of cocktails and mixes with Olmeca. The best one can be printed out. 
Digital
Olmeca app for cool party process
Switch off the phone - don't let anything spoil the party process.
Using simple app by Olmeca you can enjoy staying in bar at fullest.
The Olmeca app turns your phone into airplane mode and an empty cocktail glass appears on the screen.
While your phone stays turned off  Olmeca pours into the glass. When the glass is full you can show it to the barmen and get a free Olmeca cocktail.



Agency: TBWA Russia
Client: Olmeca
Creative Director: Maxim Kolyshev 
Senior Copywriter: Julia Komolikova
Senior Art Director: Antonina Pirogova
Senior Art Director: Tisha Golubeva

Designers: Leonid Galkin, Polina Krasnova, Julia Velikanova
Photographers: Evgeny Raidugin
Retoucher: Stas Brykov

Olmeca Blanco
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Published:
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Multiple Owners
Maxim Kolyshev

Olmeca Blanco

1
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Published:

Creative Fields