I did these styleframes, for a logoanimation of an agency in Frankfurt.

The concept is based on visualising the senses and emotions you have during an experience at a show. Feel, touch, see and hear.

These are the styleframes with the early tests of FEEL.

The logo has 4 colours, red, gray, dark grey and white.

Every sense have one colour. FEEL is white.

This is the sense HEAR, I was testing movements, symmetrie and form.

HEAR became dark grey.

This is the sense SEE, I was testing directions of viewing and movements.

SEE became red.

This is the sense TOUCH, I was testing form, depth of touch and movement.

TOUCH became grey.

Four totally different abstract designs become one experience.