VISUAL IDENTITY/PACKAGING
SuperJam.
After spending an afternoon making jam together, a 14-year old Fraser began selling his homemade jam door to door in the neighbourhood. Fifteen years later, SuperJam's 100% fruit jams are loved the world over.
Our role was to design their new identity and packaging in collaboration with illustrator and friend, Seba Curi. The aim was to show in a fresh and fun look their bond in the making of the recipes.
