Photosession for Deea® Professional Sugar Paste

Photoshoot
Our creative team came up with an idea to make a commercial photoshoot for the launch of Deea Sugar Paste on the market. The concept was really daring and we were lucky that brand owners agreed with it. 
We made a casting call for hairless cats and three cats participated in the photo session, symbolizing the naked body of the girls after the sugaring procedure.
The second part included real fruits dyed in unusual colors, geometry, levitation and a lot of sugar paste. Fruits were used to emphasize the natural ingredients of the product. 
The photos from this photoshoot are used in marketing communication of the brand and also three photos were selected as “Pic of the day” by VOGUE Italia in the Photovogue category.

Package
We have created 4 types of labels, numbered from 1 to 4, different in color and which also indicate the density of the paste, from the softest (ultra soft) to the densest (strong). The numbers stand out clearly on the packages, which facilitated the recognition of the desired density and the work of the masters of sugar depilation.

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Credits:
Client: ProfLine – Shop SRL
Agency: WIS Digital Agency
Designer: Borislav Kuznetsov
Photographer:
Ravena July
Date: 2019







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Photosession for Deea® Sugar Paste
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Photosession for Deea® Sugar Paste

14
112
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Published:

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