Topographic Typography

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  • The Research
  • Users first saw a word and were asked to think of the first definition that came to mind before pressing 'next'.
  • After clicking 'next', the user selects the┬ádefinition that came to mind or the 'neither/unsure' option.
  • The survey had 5 variations with different typefaces. Each participant would only see one typeface and were not aware that that was what the research was investigating.