Services: Art Direction, Graphic Design, Photography
“Unlimited” is a solid product that has changed the way people move in today’s urban landscape. Their modular kits convert any board to electric while adapting to user needs.
We created a visual system that respects and coexists with the high quality materials used in the brand boards. A set of patterns were designed to give the idea of movement, these were printed on top of the wood to highlight the purity of the materials and at the same time create an identity to reach a wider audience. On the top side, we divided the grips into different grammages to reinforce the functionalism of the material, at the same time, gave us the opportunity to introduce the symbol we created for them.