Georgia Hancock. Creative Direction & Image Compositing. 2017
Marais Enterprises Pty Ltd
SHOW WINDOW STORIES
SHOW WINDOW STORIES
Creative Director: Georgia Hancock
Campaign Image and Activation: ‘Submerge my Guide. Shifted Paradigm.’ - July 2017
Outcomes:
Retail Brand Image, Retail Brand and Product Brand Integration, Creative Strategy, Ideation and Market Analysis. Art Specification, Graphic Art Compositing, Print & Public Display, Retail Building Facade and Installation display.
Objective:
Engage consumers to the Marais retail brand in the form of storytelling. Combine outcomes that are commercial and artistic that bridge the building and image environment, the retail brand image and brand product story. For brand continuity each story is a follow on from the previous campaign where fairytales and infamous storylines are associated in some manner igniting personal reflection and feeling.
Georgia Hancock. Creative Direction, Print & OOH. Photo credit: Evan Hancock. 2017
Georgia Hancock. Concept & Ideation Comp. 2017
Georgia Hancock. Creative Direction & Image Compositing. 2017
Georgia Hancock. Creative Direction & Image Compositing. 2017
Georgia Hancock. Creative Direction & Installation. Photo credit: Evan Hancock. 2017
Georgia Hancock. Creative Direction & Installation. Photo credit: Evan Hancock. 2017
Georgia Hancock. Creative Direction, Installation, Print & OOH. Photo credit: Evan Hancock. 2017
