Dusk Bus Music is a music label company funded in 2014 which inspired by its on campus musical projects. The funder believes that music production requires hard work while the process of making music should be fun.
Driven from the brand value, I decided to keep the idea of a "Bus full of Music", but simplify the old logo with a clean yet more universal design, so that the overall company identity can be applied and presented to different mediums.
音乐厂牌Dusk Bus Music—向晚巴士的Rebranding。DBM原先的Logo过于注重还原巴士的特征，在延伸性上具有一定局限性。于是在设计新的Logo的过程中，仍然取巴士的外廓，但是从具象化转变为意像化，使Logo更聚焦于品牌价值的输出，而不是对品牌名称的单一展现。Logo主体部分空白区域在设计上给予了很强的开放性，既可以承载品牌名称，也可以放入联系方式，当然更可以传递品牌相关信息。
