Identity
Visual System
Packaging
Photography Art Direction
Aiden&Coco is an all-natural handcrafted home fragrance/decor line. Aiden is the name of the Celtic sun god, and Coco means coconut trees that thrive in the sun. I created a graphic identity which is elegant but yet playful to represent the brand soul, Aiden&Coco believes more people should enjoy the benefits of pure plant essences to the mind and body. I used my minimal illustrations to portray the different ingredients of each spray. Each label was designed different colors, and illustrations were based on various fragrances.
Designer: Bella Huang
Photographer: Gaby Chen gabychang.photography
Website: aidenandcoco.com/
