M11 (Melissa Herrera) is a professional broker based in Mexico. It offers investment services in the stock market and cryptocurrencies, providing an annual or semi-annual percentage return of the amount delivered.
M11 is the acronym with which Melissa identifies, therefore seeks to include part of her personality in the brand.
The challenge was to create a clean, solid brand, and related to the area to which it is dedicated through basic figures and initials.
A monogram was constructed that composes the initial letter “M” next to two bars that represent the number 11 in ascending form, interpreting the Japanese candles that are present in the graphs used to analyze assets in the financial market.