the Hidden treasures of bauhaus
Adobe Creative CLoud, Germany, 2018
Hidden Treasures of Creativity is an ongoing series about rediscovering, recreating, and preserving the forgotten tools of old masters, and placing those tools in the hands of a new generation of artists in the digital age. In collaboration with the Bauhaus Dessau Foundation, Adobe set out to turn old font fragments and sketches recently rediscovered in the Bauhaus archives into complete font sets. Renowned type designer Erik Spiekermann, one of the world’s foremost authorities in the field, led an international team of young designers to complete and digitize five historic alphabets. And now, for the first time, these once forgotten treasures have been rediscovered and are being made available exclusively to the Creative Cloud community.
Competition submissions by the Adobe Community
Erik Spiekermann & P98a at adobe Max
Creative Team: Abby Priest: Oskar Hellqvist - Creative Director, Pontus Widell - Creative, Anders Hellström - Creative | Swim Club Video: Fredrik Hvass | Director Adobe: AJ Joseph - Executive Creative Sr. Director, Dan Cowles - Sr. Creative Director (Video Studio), Doug Beach - Sr. Creative Director, Mark Valenta - Sr. Creative Director, Daniel Vargas Díaz - Creative Director (EMEA), Sara O Dea - Art Director | P98a: Erik Spiekermann - Lead Typographer, Ferdinand Ulrich - Typographer | Freelance Typographers: Luca Pelligrini, Flavia Zimbardi, Hidetaka Yamasaki, Elia Preuss, Celine Hurka | Campaign Management: Abby Priest Cecilia Höglund - Account Manager, Andreas Morne - Client Service Director | Adobe: Sabina Strasser - Sr. Group Manager Brand Marketing EMEA, Beth Lovett - Creative Cloud Campaign Marketing, Gwen Meyer - Campaign Marketing, Katja Dollinger - Group Mktg Mgr Consumer & SMBm Germany, Natalia Lopez-Beswick - MEA Campaign Manager | Sebastian Onufszak - Motion Design, Frank Groll: Video Bauhausfest, Birgit Palma &Anna Fahrmaier: Lettering Workshop