Jessica Cale's profile

LSC-Kingwood Office of Student Life Event Media

LSC-Kingwood Office of Student Life
Digital and Print Media
I publish a variety of media for the Office of Student Life. We host certain events twice a year. All events are published on Facebook events, Instagram, and CCTVs on campus. Our larger events are also published as print flyers to be distributed around campus on the message boards. 
All 2019-2020 events begin with the blue fade style seen above with typography paired to the event. These are all Facebook event covers. 
Hispanic Heritage Month is always a popular event on campus. The blue event cover was replaced with an overview cover in similar style to the speaker flyers once all dates were confirmed. We have some exciting speakers planned for this year!
Hispanic Heritage Month is always very warm but close to autumn. I draw inspiration from the border and south Texas, using warm colors and motifs like sunbursts or these celebratory papel picado running across the top of the flyer. 
I maintained the Lone Star blue theme for our smaller events. We will be hosting breakfast on #NationalPancakeDay, and coffee on October 1st. I used Adobe Spark to create the Pancake Palooza flyer, and InDesign to create the Coffee with a Cop flyer. 
Our Welcome event is always a big hit. We served BBQ to hundreds of students and gave away 60 tees, frisbees, umbrellas, and more (all branded with the Office of Student Life logo, of course). Club Rush usually nets 300+ attendees per day, and gets new students in touch with the club and organization leadership that are so crucial to a successful college experience. I featured photos taken by our Creative Services department at previous events. 
This year was our first-ever Summer Cooldown! We served BBQ and shaved ice during one of the hottest summers on record, with many thanks from students and staff. The Cooldown was a chance to experiment with marketing trends. 
I created a series of brightly colored flyers and featured them across social media for more than a week leading up to the event. I placed "cold" and "refreshing" images as backgrounds, then picked a contrasting color (using https://www.canva.com/colors/color-palette-generator/) with punch-out text (via Adobe Spark) to reveal the backgrounds. 
We have a mounted television in the OSL Student Activities Center to keep students informed about important upcoming dates and deadlines, with the occasional cross-department notices. 
We love hosting service dogs around Finals Week. It gives the students a chance to de-stress while we get lots of love from floofy pups! I hear students talking about this event for weeks before the dogs come. Some of the dogs featured on these posters belong to our own student workers. 
Our annual Spring Fling Crawfish Boil is a big hit every year. We feature a live band, a pro team of crawfish cookers from Kid Kreole Kooking, and this year we added a funnel cake and fried oreo truck. Of course the sweets went first, but we managed to serve almost 300 students some crawfish, potatoes, and corn. 
The veggies were drawn in Illustrator over stock images for the 2018 posters. I used autodraw for the potatoes, but worked with my Wacom tablet to draw and color the other vegetables and the lemons. The crawfish was initially made with autodraw (6-color), then I removed the lightest highlights and drew a looser outline around the shape to create a suggestion of movement. Weaving the crawfish through the header text gives another layer of dimension. 
The Intercultural Center is another department for whom I create media. They host a group of events throughout the year called the "Diversity Series," which promotes diverse viewpoints and covers an array of topics. These are an opportunity to split from my usual templates and styles.
Jie Wu spoke to our campus about her work as an urban researcher at Rice. Her session gave weight to the concept that your origins are an indicator of how far you are likely to go. Some areas of Houston are poorly connected, making it harder to move or get a decent job. Her team conducted transit, income, and traffic flow data to pinpoint which areas of the city would most benefit from improved transit. 
We have additional learning centers under our campus, one of which is the Atascocita Center. While recovering from Hurricane Harvey, we used the Student Activities Center at this campus to host several events since many of our students were in the building. We hosted this movie to start a discussion on some hard topics, alcoholism and suicide. Let me just say that I was quietly tearing up in the corner by the time this movie ended. 
The poster on the left was a minimal design we originally went with, and the poster on the right was the end product after the decision was made to include a movie poster.  
International Education Week has an official government web page (https://iew.state.gov/) that features branding guidelines, downloadable assets, and more to connect students with activities all over the US. We will be hosting a World Parade and Food Fair for 2019 - the first time we have hosted the parade since Hurricane Harvey hit our campus. 
LSC-Kingwood Office of Student Life Event Media
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LSC-Kingwood Office of Student Life Event Media

Two years of event media for the Office of Student Life on Instagram, Facebook, on-campus CCTV system, and print!

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