Donuts
The internal world of our central character is brought to life in a visual symphony of taste and regret - his decision to turn down a Donut sends visuals of cascading ingredients and delicious images running through his mind. Cravings are transformed into a rich visual dance capturing the experiential bliss of that first bite, and the sensory enjoyment of eating something sweet becomes visual through waterfalls of sugar and dripping chocolate.
We wanted to bring alive the act of tasting as a sensual, explosive experience – a moment in time of pure indulgence and private pleasure.
BRAND: BIMBO
Marketing Director Sagrario Rico
Marketing Manager Laura Rubiralta
Senior Brand Manager Donuts & Donettes Patricia Ibarra Ramos
AGENCY: Clackson!
Group Account Director: Xavi Garcia
Account Director: Xavi Calvo
Creative Director: David Belmonte
Senior Producer: Jonatan Monells
PRODUCTION COMPANY: Trizz Productions
Director: Oriol Puig
Creative Director: Laura Ibáñez
Art Research: Katerina Mileva
Director of Photography: Sergi Iracheta, Rafa Lluch & Nono Arruga
Storyboard: Ignasi Moreno
Executive Producer: Chris Vulpi
Head of Production: Albert García Vila
POSTPRODUCTION
Editor: Miquel Alcoriza
3D Effects: MakMac
Particles Simulations: Alex Martin
Compositing & Online Artist: Mikel Gomez
Colorist: Moncho Sánchez-Gómez
IN-HOUSE SHOOT
1st Assistant Director: Laura Ibañez
Director of Photography: Sergi Iracheta, Rafa Lluch
FX Technical Director: Marcos Diaz
FX Artist: Oriol Tarrida
Making Of: Katerina Mileva
Food Stylist: Yorinde Sleegers
Director of Photography: Nono Arruga
Production Manager: Dani molina
Producer: Cristina Moreno
Production assistant: Aina Salarich
Phantom Operator: Laura Ibañez
Gaffer: Joan Planas
Spark: Cesar Roca
Atrezzo: Macarena Palomo
FX Technical Director: Marcos Díaz
FX Artist: Oriol Tarrida
Wardrobe Stylist: Paula López de Murillas
Make Up: Gina Ros
Print
Product photograper: Ignasi Puntí
2D Retouch: Haut Touch
