Messy Bessy | Do Good Goods (March 2019)
In a market crowded with natural, environmentally friendly products, Messy Bessy needed to stand out.
This agency initiative proposed that Messy Bessy show what they were actually selling:
Products that don’t just clean themselves and their homes, but also help at-risk young adults clean up their act.
CREDITS
AGENCY: BBDO Guerrero
CHIEF CREATIVE CHAIRMAN: David Guerrero
EXECUTIVE CREATIVE DIRECTOR: Federico Fanti
ASSOCIATE CREATIVE DIRECTOR & COPYWRITER: Lexie Dy
ASSOCIATE CREATIVE DIRECTOR & ART DIRECTOR: Michelle Edu
CLIENT SERVICES: Karen Go
